Creating a tough situation for the competitors, Intex Technologies has expanded its product portfolio in the consumer durable range by its entry into the refrigerator market. Also, they have enhanced their segment of washing machines by introducing their latest fully automatic washing machine loaded with features that can give other washing machines a run for their money. With this, Intex has now to offer 56 running models in consumer durable space and 133 in IT peripherals.
To promote its latest products, Intex roped in the bollywood queen, Madhuri Dixit as the brand ambassador. Signed for two years, the actress will be seen in various TV commercials for the products along with being the face of the brand for promotional activities.
The new Intex refrigerators range from the capacity of 170Ltr to 190Ltr that boasts of latest features like rust free body and Cool Pack which keeps the perishable food from getting spoiled during long power cuts by retaining the coolness and maintaining the freshness for up to 10 long hours! Equipped with robust compressors and energy efficient technology along with the 4 –Star bee ratings certification, the refrigerators range from INR 10900 to INR 14300.
Though present in the washing machine segment since 2014, Intex has recently launched their fully automatic washing machine with a capacity of 6.2 kg. The Pulsator helps the water and detergent to permeate through fabrics efficiently while the waterfall flow helps with powerful water action to clean heavier clothes like blanket and jeans. Other important features like Magic Filter, Water reuse, delay start and Child lock among others make the washing machine a must have for your household. The Intex fully automatic washing machine is priced at INR 14990/-